I’ve been the Chief Revenue Officer of The Media Trust, a client-side automation, monitoring and verification service to hundreds of clients across the online and mobile advertising ecosystems, for almost four years now. Prior to this, I was part of the original management team at Clearspring Technologies (now AddThis), where I helped publishers create a distributed content experience (particularly with video content) for social media users and provided advertisers with a network through which to connect with these users across the social web.
My previous companies were involved in the e-commerce, mobile, web analytics and point-of-sales software sectors of technology and I was fortunate enough to be be involved in taking one company public, acquiring a handful of others, raising venture capital and launching a successful consumer web property. I am proud to say that all four of my previous start-ups are still around and thriving in one form or another!
In my former life I worked in finance- helping raise, manage and service a portfolio of over $1 billion in assets under management over a 5-year career.
Between lives I attended The Wharton School of Business at the University of Pennsylvania where I received my MBA and am a graduate of Pepperdine University.
You can check out all my professional and education details on LinkedIn and follow me on Twitter to see my real-time musings. You can also find many of my posts from this site on AdExchanger, AdMonsters, ReadWrite, SiliconANGLE and TechCocktail where I am a frequent contributor.
When I’m not sharing my opinions on the web, listening to music (or doing both), I spend time with a handful of awesome kids and one amazing wife in the Washington, DC metro area.
Enjoy the site- Alex